There is a moment in the Italian day when everything slows down just enough to appreciate being alive. The sun tilts golden, conversations become lighter, and somewhere on a terrace or across a marble bar, a glass of Prosecco DOC is poured. Italian Aperitif Week was built around this moment. And no partner embodies it more completely than Prosecco DOC.

Prosecco DOC is produced across nine provinces straddling Veneto and Friuli Venezia Giulia –  Treviso, Venice, Vicenza, Padua, Belluno, Gorizia, Pordenone, Trieste, and Udine. The land is alluvial in origin, with clay-loam soils rich in minerals and micronutrients, and a microclimate that has shaped one of Italy’s most beloved wines over generations. This is not a wine invented for export. It grew here, organically, from the land and the people who tend it.

Brands of The Consorzio di Tutela DOC Prosecco

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Behind every bottle of authentic Prosecco DOC stands the Consorzio di Tutela della Denominazione di Origine Controllata Prosecco, based in Treviso. Founded to serve a single purpose,  protecting what is real, the Consorzio operates across three interconnected missions: safeguarding the interests of the Denomination, ensuring compliance through continuous monitoring, and promoting the original Prosecco DOC to consumers and professionals in Italy and across the world.
Its work is both technical and cultural. From legal protection against imitations to international promotional campaigns, from sustainability initiatives to partnerships with major sporting events, the Consorzio ensures that Prosecco DOC remains synonymous with quality, origin, and trust.

When you see the DOC designation on a Prosecco label, it carries a precise meaning: total compliance with the official product specification, quality certified through the Government Identification mark, and full traceability back to its place of origin. It is Italy’s promise to the consumer that what is in the glass is genuine.

The aperitivo is not just a drink, it is a ritual of connection, a pause built into the Italian day with intention. Prosecco DOC, with its characteristic freshness, fine bubbles, and approachable elegance, has become the defining wine of this moment across Italy and well beyond its borders. From Milan’s Navigli to the rooftop bars of Manhattan, it travels well because the culture it carries travels with it.
Italian Aperitif Week brings this culture to New York, and Prosecco DOC brings the sparkle that makes it unmistakable.

Italian Aperitif Week and the Consorzio Tutela Prosecco DOC share more than a category. They share a belief: that Italian food and drink culture deserves to be experienced in its most authentic form, and that the world is richer when it has access to the real thing. This partnership is a natural expression of that shared conviction — a collaboration between two projects united by pride in origin, passion for quality, and the pleasure of bringing people together around something genuinely Italian.
Raise a glass. Make it Prosecco DOC.