Few wines embody the Italian art of aperitivo as naturally as Prosecco DOC. Produced across nine provinces in Veneto and Friuli Venezia Giulia – from Treviso to Trieste – it is a wine born from alluvial soils rich in minerals, shaped by centuries of tradition and the dedication of thousands of producers united under one Denomination.
The Consorzio di Tutela DOC Prosecco safeguards this heritage with a single, clear mission: protect the authenticity of the original, promote its culture worldwide, and ensure every glass bearing the DOC label meets the highest standards of quality.
At Italian Aperitif Week, Prosecco DOC is more than a drink, it is the natural soundtrack of the aperitivo hour, the sparkling expression of a lifestyle that New York is invited to celebrate alongside Italy.
Brands of the Consorzio di Tutela DOC Prosecco
Among the stars of Italian Aperitif Week is the Region of Tuscany, an icon of Italian excellence, admired the world over for its breathtaking landscapes, legendary wines, and artisanal traditions. From the rolling hills of Chianti to the elegance of Florentine craftsmanship, Tuscany embodies a unique balance between heritage and innovation. During the event, Tuscan products and stories will shine through cocktails, tastings, and storytelling moments, bringing a touch of that unmistakable Tuscan soul to the streets of New York.
Genoa is one of Italy’s most layered and captivating cities – a UNESCO World Heritage port, home to the magnificent Palazzi dei Rolli, a historic city center that is the largest in Europe, and a culinary tradition as bold as its seafront. Ancient maritime republic, crossroads of cultures, birthplace of Christopher Columbus: Genoa has always known how to connect worlds.
The Municipality of Genoa joins Italian Aperitif Week as a natural ally in the promotion of authentic Italian culture abroad. In a city where the aperitivo is lived as a genuine ritual – among the historic caruggi, along the Porto Antico, in the botteghe storiche that have survived centuries – the spirit of this event feels entirely at home.
